I Love Martial Arts Challenge is a month long consumer & industry facing social media campaign by HYPER Martial Arts *. Followers of the company are encouraged to post videos doing the weekly activities & then challenge their friends by tagging them. Schools participate by doing challenges in their classes, giving them fresh content for their social media pages & offering some fun rivalries with other schools. During this month, HYPER Martial Arts also runs sales on its products.
Graphics for this campaign include square & Facebook/IG story sized posts for each challenge & motivational quote, header images for profile pages, & ad posts for HYPER Martial Arts’ sales.
Creative Director: Cory Skaaren *
Photography: Vanesa Ruiz *, Jacob Wolfman *
Designer: Ray Parker II